Andrew Luxem
CRM & Marketing Leader
Exploring the future of digital marketing: AI, personalization, customer journeys, and authentic brand experiences. Dive into my insights on CRM, automation, and growth strategies.
My Playbooks for CRM-Driven Growth
These playbooks are built for CRM leaders, lifecycle marketers, and personalization teams. Turn insights into action, scale meaningful messaging, and operationalize strategy across every customer journey touchpoint.
What To Implement First
From 3Ps to Silent Meetings: establish a rhythm of execution with high-signal frameworks that reduce noise and increase clarity.
Strategic Planning Exercises
Loglines, 10x Strategy, and Prioritization formulas help you work backward from outcomes that matter.
Business Writing & AI
Elevate your writing game with human-first frameworks and AI-assisted efficiency. Communicate clearly, decisively, and persuasively.
Process & Ops Frameworks
From changelogs to postmortems to SOPs: these are the building blocks of operational excellence at scale.
Values & Competencies
Define what great looks like. Align teams around brand tenets, customer obsession, and thinking big.
Hiring, Building, Leading
Level up your hiring bar, onboarding flow, and team structure. Includes interview banks, team leveling guides, and coaching models.
Next-Gen Marketing, Simplified
Actionable playbooks for AI, CRM, and lifecycle growth.