Meet Andrew Luxem—a marketing leader with over 17 years of global experience, currently the Senior Director of CRM at Beyond, the parent company of Bed Bath & Beyond, Overstock.com, and Zulily.com. Andrew's journey is defined by a relentless pursuit of innovation, a commitment to fostering inclusive environments, and a passion for building connections that drive growth and transformation.

Andrew has been instrumental in onboarding Salesforce Data Cloud (Customer Data Platform) at Beyond, spearheading the creation of a world-class CRM system that blends automation, personalization, and human connection. With his forward-thinking approach, Andrew bridges cutting-edge technology and emotional intelligence to ensure customers feel valued through 1:1 interactions that drive loyalty and trust.

His expertise spans multiple marketing channels, from email and SMS to social media and digital advertising, turning numbers into action through his keen analytical skills. Andrew thrives in high-paced industries, consistently exceeding goals and redefining what’s possible. At the core of his leadership is a focus on creating psychologically safe spaces where teams can innovate, collaborate, and succeed.

Throughout his career, Andrew has worked across industries ranging from power tools to DNA kits, digital music, and virtual mail services. At Amazon.com, he led outbound marketing channels such as email, SMS, and app notifications, while also launching various stores, including Music Unlimited, Lighting, and Pet Supplies.

Today, at Beyond, Andrew is building a CRM framework that balances automation with authenticity, demonstrating the critical role of emotional intelligence in marketing. He’s eager to share his experiences, insights, and the lessons learned from the tribulations of constructing a customer engagement system that’s as efficient as it is human.

Andrew Luxem’s story is one of vision, innovation, and dedication. From leading high-impact initiatives to cultivating meaningful customer relationships, Andrew consistently pushes boundaries and leaves a lasting impact in the marketing world. Welcome to the home of inspiration, innovation, and ambition!