Insights & Articles
Reflections on CRM strategy, marketing automation, personalization at scale, and the evolving role of AI in business. These essays are drawn from experience, both at the keyboard and in strategy rooms. Disclaimer: The views and opinions expressed on this site are my own and do not represent the views of my employer.
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Andrew's PlaybooksThe 3Ps Framework: How to Instantly Improve Team Updates
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Andrew's ThoughtsTurn Meetings From Time Sinks Into Your Secret Weapon
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CRM & Lifecycle MarketingReflections from Braze Forge 2025
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Andrew's Thoughts30 Years as an Internet Power User: From Dial-Up to Whatever This Is
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Andrew's ThoughtsWhat Are You Solving For? A Stakeholder Collaboration Framework
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Andrew's ThoughtsHow AI is Changing Customer Segmentation
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Andrew's ThoughtsMarketing Automation Myths Debunked
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Andrew's ThoughtsMarTech Stack Essentials for Fast-Growing Teams
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Andrew's ThoughtsWhy Email Marketing Still Drives ROI
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Andrew's ThoughtsThe Day Amazon 'Predicted' the College Football National Championship Winner
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Andrew's ThoughtsMastering Omnichannel Marketing: From Platforms to Personalization
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Andrew's ThoughtsRewarding Loyal Customers: Beyond Points and Perks
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Andrew's ThoughtsFrom Mass Marketing to Mass Personalization: Navigating the Shift
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Andrew's ThoughtsAI in Marketing: A New Age of Discovery
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Andrew's ThoughtsBalancing Automation and Authenticity: A Lesson from Big Dill Pickleball Co.
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Andrew's ThoughtsBuilding a Strong CRM Framework: Lessons from the Field and Avoiding the Pitfalls
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Andrew's ThoughtsThe Freeze Band: A Restoration Story
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