Insights & Articles
Reflections on CRM strategy, marketing automation, personalization at scale, and the evolving role of AI in business. These essays are drawn from experience, both at the keyboard and in strategy rooms.
-
Leadership & CollaborationWhat Are You Solving For? A Stakeholder Collaboration Framework
Andrew Luxem • -
Andrew's ThoughtsWhy Email Marketing Still Drives ROI
Andrew Luxem • -
Andrew's ThoughtsThe Day Amazon 'Predicted' the College Football National Championship Winner
Andrew Luxem • -
Andrew's ThoughtsMastering Omnichannel Marketing: From Platforms to Personalization
Andrew Luxem • -
Andrew's ThoughtsRewarding Loyal Customers: Beyond Points and Perks
Andrew Luxem • -
Andrew's ThoughtsFrom Mass Marketing to Mass Personalization: Navigating the Shift
Andrew Luxem • -
Andrew's ThoughtsBalancing Automation and Authenticity: A Lesson from Big Dill Pickleball Co.
Andrew Luxem • -
Andrew's ThoughtsAI in Marketing: A New Age of Discovery
Andrew Luxem • -
Andrew's ThoughtsBuilding a Strong CRM Framework: Lessons from the Field and Avoiding the Pitfalls
Andrew Luxem • -
Andrew's ThoughtsThe Freeze Band: A Restoration Story
Andrew Luxem •