Andrew's Thoughts

I'm Andrew Luxem, a marketing professional that loves connecting brands and consumers. I dig through data and trends like an archaeologist* to reveal the ever-changing business-customer connection. 

On this site, I'll explore industry-changing themes and provide deep insights weekly. This is your front-row ticket to digital marketing, where complicated topics are reduced into simply digestible essays, interwoven with my personal experiences and professional knowledge.

Why join my newsletter or visit weekly? It's easy. I keep an eye on emerging trends in our fast-changing digital world. I want to start discussions, spark ideas, and motivate people. Every article and narrative I publish promotes shared knowledge and collaborative growth.

If you're eager to learn more about marketing, customer relationship management, and digital marketing analytics, and you don't mind challenging the existing quo, join this intellectual trip. Let's discover, learn, and grow in this exciting digital transformation environment.

*Fun fact--I have dual bachelor of arts degrees in Anthropology and Classical Antiquities.

Topics:

• Mass Marketing to Mass Personalization (or Mass Customization) 

• AI in Marketing 

• The Omnichannel Approach 

• Rewarding Loyal Customers 

• Balancing Automation and Authenticity